In recent years, with the rapid development of e-commerce, consumer demand is becoming increasingly diversified, the phenomenon of over-packaging "recurrence", the pattern is constantly renovated. Excessive packaging not only brings trouble to consumers, but also hinders the country's practice of environmental protection and green development.

Examples of "over-packaging" by merchants abound!

Beijing white-collar Zhang Xiaoli in the live broadcast grabbed a bottle of cosmetics in the sample. Received the courier, she could not help but sigh business packaging "too much force": open the courier carton, which is a foam paper wrapped ribbon gift box, open the gift box, open the wrapping paper, a fist-sized box "lying" in a pile of shredded paper on the wire, and then open! Plastic and paper two layers of packaging, is a 30 ml glass bottle.

Shexian County Market Supervision Bureau in accordance with the law to carry out the Dragon Boat Festival during the dumplings, mung bean cake and other market product inspection, found that a pastry shop in Shexian County on sale to come up with a price of 329 yuan of "mountain treasures rice dumplings" gift box product packaging layers of four layers. Violation of GB 23350-2021 "Restriction of excessive packaging requirements of goods Food and Cosmetics" National Standard No. 1 change order on the dumplings packaging layers of up to three layers of requirements.

On the market, we often find the phenomenon of over-packaging: a lo mein takeaway has four packing boxes, a lipstick box is so big that it can fit a pair of shoes, a bag of snacks, the number of bags than snacks more than the number of fruit baskets stuffed with waste paper, only the top layer is fruit ......

Why "over-packaging"?

Nowadays, the design and production level of packaging not only highlights the value of goods to a certain extent, but also affects the consumer's purchase decision. Especially in the online shopping trend, packaging has become an indispensable part of the express transport, in the protection of goods, to avoid loss and other aspects have a special role.

Why the problem of excessive packaging? In fact, whether it is a flashy gift box packaging, or too tightly wrapped courier items, behind all the businesses can not get around the psychological tendency to avoid harm. For businesses, in the face of production, sales tend to homogenisation, market competition is becoming increasingly fierce, rather than spending a lot of time and energy to improve product quality, as opposed to working on packaging to "cost-effective". Some consumers feel this: similar quality of goods, if the packaging is more beautiful and gorgeous, the price will often be higher than a cut. In order to seek higher profits, some businesses tend to heavy packaging, light products and even over-packaging. In addition, in the courier transport, once the goods are damaged, businesses often need to bear the corresponding losses. In order to ensure the integrity of the goods, packaging rather more than less, layers and layers, is the most simple and direct way.

 Advocating a new style of simplicity

The negative effects of excessive packaging should not be ignored. On the one hand, it consumes a large amount of paper, adhesive tape, plastic foam and other materials, resulting in a waste of resources. On the other hand, the recycling rate is low, especially tape, plastic foam and other disposable packaging materials are difficult to deal with, difficult to degrade, is likely to cause long-term pollution of water, soil, air.

Lai Yang, Executive Vice President of Beijing Business Economics Association, said: when choosing packaging materials, merchants should practice the green concept, try to use recyclable and biodegradable materials; use the least amount of packaging materials to achieve effective mechanical support for the product, thus reducing the amount of packaging used; research and development of new packaging materials, using new technologies to further reduce logistics and packaging costs, and to form a new style of simplicity.

XCGS has been focusing on integrated solutions for more than 20 years, and continues to push forward new ideas. In terms of bag style, we have developed a series of new recyclable packaging such as zip-lock bags, envelope bags, handbags, etc. In terms of material, we have developed a series of biodegradable green packaging such as kraft paper bags, fully degradable air column bags/express bags/bubble bags/shopping bags. In terms of style, we have developed a series of free combination of simple packaging such as bubble kraft paper bags, bubble courier bags, bubble zip bags and so on.

Packaging is small, but the industry's green development is a big issue. Reduce excessive packaging, in order to make "light packaging", simple packaging, recycling packaging has become a new social trend.